What influences social coupon consumers’ willingness to pay the full non-discounted price on a future purchase

Additional Metadata
Keywords	Coupons, Groupon, Reciprocity, Willingness to pay
Thesis Advisor	Gelper, S.E.C., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/21995
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lit, Y. (2014, September 11). What influences social coupon consumers’ willingness to pay the full non-discounted price on a future purchase. Marketing Management. Retrieved from http://hdl.handle.net/2105/21995

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