Effect of shame and guilt appeals in green advertising for different product categories

Additional Metadata
Keywords	Advertising, Shame, Guilt, Emotion appeals
Thesis Advisor	Hooge, I.E. de, Looman, J.L.
Persistent URL	hdl.handle.net/2105/22003
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hortensius, S.C. (2014). Effect of shame and guilt appeals in green advertising for different product categories. In Marketing Management.http://hdl.handle.net/2105/22003

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