2014-09-11
Effect of shame and guilt appeals in green advertising for different product categories
Publication
Publication
Additional Metadata | |
---|---|
, , , | |
Hooge, I.E. de, Looman, J.L. | |
hdl.handle.net/2105/22003 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hortensius, S.C. (2014, September 11). Effect of shame and guilt appeals in green advertising for different product categories. Marketing Management. Retrieved from http://hdl.handle.net/2105/22003
|