The goal gradient effect in action: Manipulating customers’ walking speed in the retail environment

Additional Metadata
Keywords	Consumer behaviour, Retail industry/market/sector, Goal gradient effect, Walking speed
Thesis Advisor	Bergh, B. van den, Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/22008
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Porth, P. (2011). The goal gradient effect in action: Manipulating customers’ walking speed in the retail environment. In Marketing Management.http://hdl.handle.net/2105/22008

The goal gradient effect in action