The goal gradient effect in action: Manipulating customers’ walking speed in the retail environment

Additional Metadata
Keywords	Consumer behaviour, Retail industry/market/sector, Goal gradient effect, Walking speed
Thesis Advisor	Bergh, B. van den, Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/22008
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Porth, P. (2011, December 12). The goal gradient effect in action: Manipulating customers’ walking speed in the retail environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/22008

The goal gradient effect in action