‘Go sustainable, stay fashionable’: Communicating a change in positioning towards sustainable business in an authentic way

Additional Metadata
Keywords	Sustainability, H&M, Authenticity, Brand loyalty, Intrinsic motivation, Greenwashing
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/22010
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zang, L.I. (2014). ‘Go sustainable, stay fashionable’: Communicating a change in positioning towards sustainable business in an authentic way. In Marketing Management.http://hdl.handle.net/2105/22010

‘Go sustainable, stay fashionable’