‘Go sustainable, stay fashionable’: Communicating a change in positioning towards sustainable business in an authentic way

Additional Metadata
Keywords	Sustainability, H&M, Authenticity, Brand loyalty, Intrinsic motivation, Greenwashing
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/22010
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zang, L.I. (2014, August 29). ‘Go sustainable, stay fashionable’: Communicating a change in positioning towards sustainable business in an authentic way. Marketing Management. Retrieved from http://hdl.handle.net/2105/22010

‘Go sustainable, stay fashionable’