Language effects in advertising: Address, brand positioning and age in consumers’ brand attitudes

Additional Metadata
Keywords	Advertising, Brand attitude, Brands, Pronouns
Thesis Advisor	Puntoni, S., Hooge, I.E. de
Persistent URL	hdl.handle.net/2105/22018
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brouwer, J.S. (2014, September 11). Language effects in advertising: Address, brand positioning and age in consumers’ brand attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/22018

Language effects in advertising