How responsive are people to mobile advertisements?

Additional Metadata
Keywords	Advertising, Mobile marketing, Response rate
Thesis Advisor	Aydin, Z., Lee, C.I.S.G.
Persistent URL	hdl.handle.net/2105/22061
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mammadbayli, N.J. (2015, January 29). How responsive are people to mobile advertisements?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22061

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