How responsive are people to mobile advertisements?

Additional Metadata
Keywords	Advertising, Mobile marketing, Response rate
Thesis Advisor	Aydin, Z., Lee, C.I.S.G.
Persistent URL	hdl.handle.net/2105/22061
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mammadbayli, N.J. (2015). How responsive are people to mobile advertisements?. In Marketing Management.http://hdl.handle.net/2105/22061

Publication