2015-02-27
The impact of address choice on brand evaluation
Publication
Publication
How does the use of second-person pronouns in print advertisements relate to brand warmth and brand competence in predicting consumer evaluations of brands?
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| , , , , | |
| Puntoni, S., Rekom, J. van | |
| hdl.handle.net/2105/22067 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kroes, L. (2015, February 27). The impact of address choice on brand evaluation. Marketing Management. Retrieved from http://hdl.handle.net/2105/22067
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