The impact of address choice on brand evaluation: How does the use of second-person pronouns in print advertisements relate to brand warmth and brand competence in predicting consumer evaluations of brands?

Additional Metadata
Keywords	Pronouns, Advertising, Brand perception, Brands, Evaluation
Thesis Advisor	Puntoni, S., Rekom, J. van
Persistent URL	hdl.handle.net/2105/22067
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kroes, L. (2015, February 27). The impact of address choice on brand evaluation: How does the use of second-person pronouns in print advertisements relate to brand warmth and brand competence in predicting consumer evaluations of brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22067

The impact of address choice on brand evaluation