Choice substitution: Examining the role of instrumental versus experiential benefits and reactance in influencing the substitutes people choose

Additional Metadata
Keywords	Substitutes, Benefits, Stockouts, Resistance
Thesis Advisor	Lisjak, M., Laan, E.A. van der
Persistent URL	hdl.handle.net/2105/22091
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wardak, Z. (2014, July 24). Choice substitution: Examining the role of instrumental versus experiential benefits and reactance in influencing the substitutes people choose. Marketing Management. Retrieved from http://hdl.handle.net/2105/22091

Choice substitution