2014-07-24
Choice substitution
Publication
Publication
Examining the role of instrumental versus experiential benefits and reactance in influencing the substitutes people choose
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, , , | |
Lisjak, M., Laan, E.A. van der | |
hdl.handle.net/2105/22091 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Wardak, Z. (2014, July 24). Choice substitution. Marketing Management. Retrieved from http://hdl.handle.net/2105/22091
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