Pick me I’m better: Exploring how persuasive communication techniques can be used to influence consumers to choose one low-involvement product over another seemingly identical product

Additional Metadata
Keywords	Marketing, Storytelling, Communication, Persuasion
Thesis Advisor	Silva Lourenco, C.J. da, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22097
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, S.J. de. (2014, August 13). Pick me I’m better: Exploring how persuasive communication techniques can be used to influence consumers to choose one low-involvement product over another seemingly identical product. Marketing Management. Retrieved from http://hdl.handle.net/2105/22097

Pick me I’m better