Pick me I’m better: Exploring how persuasive communication techniques can be used to influence consumers to choose one low-involvement product over another seemingly identical product

Additional Metadata
Keywords	Marketing, Storytelling, Communication, Persuasion
Thesis Advisor	Silva Lourenco, C.J. da, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22097
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jong, S.J. de. (2014). Pick me I’m better: Exploring how persuasive communication techniques can be used to influence consumers to choose one low-involvement product over another seemingly identical product. In Marketing Management.http://hdl.handle.net/2105/22097

Pick me I’m better