2014-08-13
Pick me I’m better
Publication
Publication
Exploring how persuasive communication techniques can be used to influence consumers to choose one low-involvement product over another seemingly identical product
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Silva Lourenco, C.J. da, Tsekouras, D. | |
hdl.handle.net/2105/22097 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Jong, S.J. de. (2014, August 13). Pick me I’m better. Marketing Management. Retrieved from http://hdl.handle.net/2105/22097
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