Advertising to Dutch bilinguals: The effectiveness of the English language used in different product advertisements

Additional Metadata
Keywords	Advertising, Bilingualism, Netherlands
Thesis Advisor	Puntoni, S., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/22199
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scheepers, A.H.J.M. (2012). Advertising to Dutch bilinguals: The effectiveness of the English language used in different product advertisements. In Marketing Management.http://hdl.handle.net/2105/22199

Advertising to Dutch bilinguals