2012-12-12
Advertising to Dutch bilinguals
Publication
Publication
The effectiveness of the English language used in different product advertisements
Additional Metadata | |
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Puntoni, S., Ginkel, W.P. van | |
hdl.handle.net/2105/22199 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Scheepers, A.H.J.M. (2012, December 12). Advertising to Dutch bilinguals. Marketing Management. Retrieved from http://hdl.handle.net/2105/22199
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