2010-09-24
Loyalty in online shopping: the role of prior online shopping experience
Publication
Publication
toward an integrative framework for marketing managers
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Szymanowski, M., Li, T. | |
hdl.handle.net/2105/22201 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Baumgärtner, B.T. (2010, September 24). Loyalty in online shopping: the role of prior online shopping experience. Marketing Management. Retrieved from http://hdl.handle.net/2105/22201
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