2010-09-24
Loyalty in online shopping: the role of prior online shopping experience
Publication
Publication
toward an integrative framework for marketing managers
| Additional Metadata | |
|---|---|
| , , | |
| Szymanowski, M., Li, T. | |
| hdl.handle.net/2105/22201 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Baumgärtner, B.T. (2010, September 24). Loyalty in online shopping: the role of prior online shopping experience: toward an integrative framework for marketing managers. Marketing Management. Retrieved from http://hdl.handle.net/2105/22201 |
|