Managing sponsors on football jerseys: Watch out for bad image transfer

Additional Metadata
Keywords	Sponsoring, Football, Marketing, Image
Thesis Advisor	Klooster, E. van ‘t, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/22228
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bilsing, A. (2010, September 7). Managing sponsors on football jerseys: Watch out for bad image transfer. Marketing Management. Retrieved from http://hdl.handle.net/2105/22228

Managing sponsors on football jerseys