Managing sponsors on football jerseys: Watch out for bad image transfer

Additional Metadata
Keywords	Sponsoring, Football, Marketing, Image
Thesis Advisor	Klooster, E. van ‘t, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/22228
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bilsing, A. (2010). Managing sponsors on football jerseys: Watch out for bad image transfer. In Marketing Management.http://hdl.handle.net/2105/22228

Managing sponsors on football jerseys