2011-09-21
Keeping it real
Publication
Publication
The effect of removing central brand features on the antecedents of customer-based brand equity and the moderating role of brand personality
| Additional Metadata | |
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| , , | |
| Rekom, J. van, Rijsdijk, S.A. | |
| hdl.handle.net/2105/22245 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Stoyanov, A. (2011, September 21). Keeping it real. Marketing Management. Retrieved from http://hdl.handle.net/2105/22245
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