Keeping it real: The effect of removing central brand features on the antecedents of customer-based brand equity and the moderating role of brand personality

Additional Metadata
Keywords	Brand equity, Brand personality, Repositioning
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22245
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stoyanov, A. (2011, September 21). Keeping it real: The effect of removing central brand features on the antecedents of customer-based brand equity and the moderating role of brand personality. Marketing Management. Retrieved from http://hdl.handle.net/2105/22245

Keeping it real