Keeping it real: The effect of removing central brand features on the antecedents of customer-based brand equity and the moderating role of brand personality

Additional Metadata
Keywords	Brand equity, Brand personality, Repositioning
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22245
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stoyanov, A. (2011). Keeping it real: The effect of removing central brand features on the antecedents of customer-based brand equity and the moderating role of brand personality. In Marketing Management.http://hdl.handle.net/2105/22245

Keeping it real