Brand and category variation in long-term marketing strategy impact on brand performance: Why soft drinks and detergent need a different marketing mix

Additional Metadata
Keywords	Marketing mix, Brands, Performance, Characteristics
Thesis Advisor	Ataman, M.B., Mishra, N.
Persistent URL	hdl.handle.net/2105/22258
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huebner, C. (2011, September 21). Brand and category variation in long-term marketing strategy impact on brand performance: Why soft drinks and detergent need a different marketing mix. Marketing Management. Retrieved from http://hdl.handle.net/2105/22258

Brand and category variation in long-term marketing strategy impact on brand performance