2011-09-21
Brand and category variation in long-term marketing strategy impact on brand performance
Publication
Publication
Why soft drinks and detergent need a different marketing mix
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Ataman, M.B., Mishra, N. | |
hdl.handle.net/2105/22258 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Huebner, C. (2011, September 21). Brand and category variation in long-term marketing strategy impact on brand performance. Marketing Management. Retrieved from http://hdl.handle.net/2105/22258
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