Do beliefs make the gift?: An analysis of the relationship between premium-product fit and consumers’ beliefs about brands’ intentions for premium promotions, and their effect on promotion success

Additional Metadata
Keywords	Premium promotions, Consumer attitudes
Thesis Advisor	Bergh, B. van den, Hooge, I.E. de
Persistent URL	hdl.handle.net/2105/22269
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sousa Montes Ferreira Barbosa, F. (2011). Do beliefs make the gift?: An analysis of the relationship between premium-product fit and consumers’ beliefs about brands’ intentions for premium promotions, and their effect on promotion success. In Marketing Management.http://hdl.handle.net/2105/22269

Do beliefs make the gift?