2011-09-30
Do beliefs make the gift?
Publication
Publication
An analysis of the relationship between premium-product fit and consumers’ beliefs about brands’ intentions for premium promotions, and their effect on promotion success
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| Bergh, B. van den, Hooge, I.E. de | |
| hdl.handle.net/2105/22269 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Sousa Montes Ferreira Barbosa, F. (2011, September 30). Do beliefs make the gift?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22269
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