2010-12-03
Clash of emotions
Publication
Publication
Effects of different emotional states on guilt-arousing advertising
Additional Metadata | |
---|---|
, , , , | |
Hooge, I.E. de, Wubben, M.J.J. | |
hdl.handle.net/2105/22277 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Onda, J. (2010, December 3). Clash of emotions. Marketing Management. Retrieved from http://hdl.handle.net/2105/22277
|