Clash of emotions: Effects of different emotional states on guilt-arousing advertising

Additional Metadata
Keywords	Advertising, Uncertainty, Guilt, Emotions, Appraisal tendency framework
Thesis Advisor	Hooge, I.E. de, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/22277
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Onda, J. (2010, December 3). Clash of emotions: Effects of different emotional states on guilt-arousing advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/22277

Clash of emotions