Clash of emotions: Effects of different emotional states on guilt-arousing advertising

Additional Metadata
Keywords	Advertising, Uncertainty, Guilt, Emotions, Appraisal tendency framework
Thesis Advisor	Hooge, I.E. de, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/22277
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Onda, J. (2010). Clash of emotions: Effects of different emotional states on guilt-arousing advertising. In Marketing Management.http://hdl.handle.net/2105/22277

Clash of emotions