2012-12-11
Brands vs. brands?
Publication
Publication
A study on the differences between local and global brands
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, , , , , | |
Fuchs, C., Eijk, A.R. van der | |
hdl.handle.net/2105/22289 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Segers, P.P. (2012, December 11). Brands vs. brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22289
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