Building brands on Twitter: A study on the relation between brands’ Twitter activities and consumer responses

Additional Metadata
Keywords	Twitter, Brand equity, Word of mouth (WOM), Return on investment
Thesis Advisor	Bruggen, G.H. van, Koppius, O.R.
Persistent URL	hdl.handle.net/2105/22290
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nakhla, S. (2012, September 18). Building brands on Twitter: A study on the relation between brands’ Twitter activities and consumer responses. Marketing Management. Retrieved from http://hdl.handle.net/2105/22290

Building brands on Twitter