2012-09-18
Building brands on Twitter
Publication
Publication
A study on the relation between brands’ Twitter activities and consumer responses
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Bruggen, G.H. van, Koppius, O.R. | |
hdl.handle.net/2105/22290 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Nakhla, S. (2012, September 18). Building brands on Twitter. Marketing Management. Retrieved from http://hdl.handle.net/2105/22290
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