2012-09-21
Are private labels outperforming national brands?
Publication
Publication
A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector
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Klooster, E. van ‘t, Nijholt, J.J. | |
hdl.handle.net/2105/22297 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Chi, T. (2012, September 21). Are private labels outperforming national brands?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22297
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