Are private labels outperforming national brands?: A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector

Additional Metadata
Keywords	Private labels, National brands, Purchase intention, Decision making, Fast moving consumer goods (FMCG)
Thesis Advisor	Klooster, E. van ‘t, Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/22297
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chi, T. (2012, September 21). Are private labels outperforming national brands?: A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector. Marketing Management. Retrieved from http://hdl.handle.net/2105/22297

Are private labels outperforming national brands?