The effect of statements disclosing the persuasive intent of brand placement through the awareness of persuasive intent on the attitudes towards brand, feature, and brand placement

Additional Metadata
Keywords	Brand placement, Product placement, Advertising, Persuasion, Film industry/market/sector
Thesis Advisor	Bruggen, G.H. van, Lee, C.I.S.G.
Persistent URL	hdl.handle.net/2105/22318
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kop, W.J. (2011). The effect of statements disclosing the persuasive intent of brand placement through the awareness of persuasive intent on the attitudes towards brand, feature, and brand placement. In Marketing Management.http://hdl.handle.net/2105/22318

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