2011-12-13
The effect of statements disclosing the persuasive intent of brand placement through the awareness of persuasive intent on the attitudes towards brand, feature, and brand placement
Publication
Publication
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Bruggen, G.H. van, Lee, C.I.S.G. | |
hdl.handle.net/2105/22318 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kop, W.J. (2011, December 13). The effect of statements disclosing the persuasive intent of brand placement through the awareness of persuasive intent on the attitudes towards brand, feature, and brand placement. Marketing Management. Retrieved from http://hdl.handle.net/2105/22318
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