2012-09-26
Celebrity endorsement
Publication
Publication
The underlying factors of celebrity endorsement on the positive effect of the behavioral attitude of consumers towards celebrity endorsement in the food industry
Additional Metadata | |
---|---|
, , , | |
Raaf, D.I. de, Hoogervorst, N. | |
hdl.handle.net/2105/22320 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Leow, L.M. (2012, September 26). Celebrity endorsement. Marketing Management. Retrieved from http://hdl.handle.net/2105/22320
|