Celebrity endorsement: The underlying factors of celebrity endorsement on the positive effect of the behavioral attitude of consumers towards celebrity endorsement in the food industry

Additional Metadata
Keywords	Celebrity, Endorsement, Consumer behaviour, Food industry/market/sector
Thesis Advisor	Raaf, D.I. de, Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/22320
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leow, L.M. (2012). Celebrity endorsement: The underlying factors of celebrity endorsement on the positive effect of the behavioral attitude of consumers towards celebrity endorsement in the food industry. In Marketing Management.http://hdl.handle.net/2105/22320

Celebrity endorsement