2011-06-21
Effects of the brand on the brand itself
Publication
Publication
Drivers of brand attitude in cause-related marketing
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Rekom, J. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/22334 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ruseva, N.T. (2011, June 21). Effects of the brand on the brand itself. Marketing Management. Retrieved from http://hdl.handle.net/2105/22334
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