Effects of the brand on the brand itself: Drivers of brand attitude in cause-related marketing

Additional Metadata
Keywords	Cause related marketing, Brand image, Fit, Attitudes
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22334
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruseva, N.T. (2011, June 21). Effects of the brand on the brand itself: Drivers of brand attitude in cause-related marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/22334

Effects of the brand on the brand itself