Effects of the brand on the brand itself: Drivers of brand attitude in cause-related marketing

Additional Metadata
Keywords	Cause related marketing, Brand image, Fit, Attitudes
Thesis Advisor	Rekom, J. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22334
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruseva, N.T. (2011). Effects of the brand on the brand itself: Drivers of brand attitude in cause-related marketing. In Marketing Management.http://hdl.handle.net/2105/22334

Effects of the brand on the brand itself