Effectiveness of comparative advertising in eastern Europe

Additional Metadata
Keywords	Advertising, Eastern Europe, Comperative advertising, Effectiveness, Generation
Thesis Advisor	Bruggen, G.H. van, Bogenrieder, I.
Persistent URL	hdl.handle.net/2105/22345
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bozhkov, D.E. (2011). Effectiveness of comparative advertising in eastern Europe. In Marketing Management.http://hdl.handle.net/2105/22345

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