Effectiveness of comparative advertising in eastern Europe

Additional Metadata
Keywords	Advertising, Eastern Europe, Comperative advertising, Effectiveness, Generation
Thesis Advisor	Bruggen, G.H. van, Bogenrieder, I.
Persistent URL	hdl.handle.net/2105/22345
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bozhkov, D.E. (2011, December 13). Effectiveness of comparative advertising in eastern Europe. Marketing Management. Retrieved from http://hdl.handle.net/2105/22345

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