2011-09-27
The influence of mood and need for closure on the perceived time of television commercials and the effect of time perception on the likelihood of zapping and persuasion to purchase
Publication
Publication
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Ordabayeva, N., Wiele, A. van der | |
hdl.handle.net/2105/22349 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Marselis, P.A. (2011, September 27). The influence of mood and need for closure on the perceived time of television commercials and the effect of time perception on the likelihood of zapping and persuasion to purchase. Marketing Management. Retrieved from http://hdl.handle.net/2105/22349
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