The influence of mood and need for closure on the perceived time of television commercials and the effect of time perception on the likelihood of zapping and persuasion to purchase

Additional Metadata
Keywords	Time perception, Purchase intention, Television commercials
Thesis Advisor	Ordabayeva, N., Wiele, A. van der
Persistent URL	hdl.handle.net/2105/22349
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marselis, P.A. (2011). The influence of mood and need for closure on the perceived time of television commercials and the effect of time perception on the likelihood of zapping and persuasion to purchase. In Marketing Management.http://hdl.handle.net/2105/22349

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