The effect of retailer image on the evaluation of private labels: The moderating role of private label quality-tier, branding strategy, product category characteristics, and individual characteristics

Additional Metadata
Keywords	Private labels, Store brands, Image, Retail industry/market/sector, Branding
Thesis Advisor	Bruggen, G.H. van, Riel, C.B.M. van
Persistent URL	hdl.handle.net/2105/22354
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marincescu, O. (2010, December 13). The effect of retailer image on the evaluation of private labels: The moderating role of private label quality-tier, branding strategy, product category characteristics, and individual characteristics. Marketing Management. Retrieved from http://hdl.handle.net/2105/22354

The effect of retailer image on the evaluation of private labels