2010-12-13
The effect of retailer image on the evaluation of private labels
Publication
Publication
The moderating role of private label quality-tier, branding strategy, product category characteristics, and individual characteristics
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, , , , | |
Bruggen, G.H. van, Riel, C.B.M. van | |
hdl.handle.net/2105/22354 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Marincescu, O. (2010, December 13). The effect of retailer image on the evaluation of private labels. Marketing Management. Retrieved from http://hdl.handle.net/2105/22354
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