2012-09-24
Product contagion and conservatism
Publication
Publication
How do conservatives evaluate a product contaminated by a ‘disgusting’ product?
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, , , , | |
Looman, J.L., Mell, J.N. | |
hdl.handle.net/2105/22359 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Orosco, E.C.S.M. (2012, September 24). Product contagion and conservatism. Marketing Management. Retrieved from http://hdl.handle.net/2105/22359
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