The influence of humor in commercials on implicit and explicit attitudes

Additional Metadata
Keywords	Humour, Commercials, Implicit attitudes, Explicit attitudes
Thesis Advisor	Raaf, D.I. de, Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/22374
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tjin, M.J.N. (2012, September 26). The influence of humor in commercials on implicit and explicit attitudes. Marketing Management. Retrieved from http://hdl.handle.net/2105/22374

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