The influence of humor in commercials on implicit and explicit attitudes

Additional Metadata
Keywords	Humour, Commercials, Implicit attitudes, Explicit attitudes
Thesis Advisor	Raaf, D.I. de, Hoogervorst, N.
Persistent URL	hdl.handle.net/2105/22374
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tjin, M.J.N. (2012). The influence of humor in commercials on implicit and explicit attitudes. In Marketing Management.http://hdl.handle.net/2105/22374

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