2011-03-17
Cause-related marketing
Publication
Publication
How concreteness of the message affects consumer support and the role of skepticism
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Verlegh, P.W.J., Berens, G.A.J.M. | |
hdl.handle.net/2105/22378 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Camargo Rua, D. (2011, March 17). Cause-related marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/22378
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