Cause-related marketing: How concreteness of the message affects consumer support and the role of skepticism

Additional Metadata
Keywords	Trust, Brand equity, Cause related marketing
Thesis Advisor	Verlegh, P.W.J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22378
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Camargo Rua, D. (2011, March 17). Cause-related marketing: How concreteness of the message affects consumer support and the role of skepticism. Marketing Management. Retrieved from http://hdl.handle.net/2105/22378

Cause-related marketing