Cause-related marketing: How concreteness of the message affects consumer support and the role of skepticism

Additional Metadata
Keywords	Trust, Brand equity, Cause related marketing
Thesis Advisor	Verlegh, P.W.J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22378
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Camargo Rua, D. (2011). Cause-related marketing: How concreteness of the message affects consumer support and the role of skepticism. In Marketing Management.http://hdl.handle.net/2105/22378

Cause-related marketing