2012-09-25
Predicting future outcomes using social media
Publication
Publication
An investigation into the predictive capabilities of Twitter data for the sales of music releases
| Additional Metadata | |
|---|---|
| , , , , | |
| Levallois, C., Li, T. | |
| hdl.handle.net/2105/22395 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Cheung, W. (2012, September 25). Predicting future outcomes using social media: An investigation into the predictive capabilities of Twitter data for the sales of music releases. Marketing Management. Retrieved from http://hdl.handle.net/2105/22395 |
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