The effect of the disappearance of a brand feature on brand loyalty: The case of Albert Heijn

Additional Metadata
Keywords	Brand essence, Brand positioning, Albert Heijn, Brand dilution
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/22398
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Randewijk, K. (2012, December 20). The effect of the disappearance of a brand feature on brand loyalty: The case of Albert Heijn. Marketing Management. Retrieved from http://hdl.handle.net/2105/22398

The effect of the disappearance of a brand feature on brand loyalty