2012-12-20
The effect of the disappearance of a brand feature on brand loyalty
Publication
Publication
The case of Albert Heijn
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Rekom, J. van, Jacobs-Belschak, G. | |
hdl.handle.net/2105/22398 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Randewijk, K. (2012, December 20). The effect of the disappearance of a brand feature on brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/22398
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