The effect of the disappearance of a brand feature on brand loyalty: The case of Albert Heijn

Additional Metadata
Keywords	Brand essence, Brand positioning, Albert Heijn, Brand dilution
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/22398
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Randewijk, K. (2012). The effect of the disappearance of a brand feature on brand loyalty: The case of Albert Heijn. In Marketing Management.http://hdl.handle.net/2105/22398

The effect of the disappearance of a brand feature on brand loyalty