2011-03-25
When multinationals innovate new markets for the poor
Publication
Publication
Benchmarking the innovative capabilities of MNCs that determine their ability to develop inclusive business models
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Tulder, R.J.M. van, Beije, P.R. | |
hdl.handle.net/2105/22456 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Mandelz, P.F.E. (2011, March 25). When multinationals innovate new markets for the poor. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/22456
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