2014-08-31
Brand extensions
Publication
Publication
Consumer evaluation of technology-based vertical co-branded extensions
Additional Metadata | |
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, , , | |
Consiglio, I., Lyra, M. | |
hdl.handle.net/2105/22459 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Boer, E.W. (2014, August 31). Brand extensions. Marketing Management. Retrieved from http://hdl.handle.net/2105/22459
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