Brand extensions: Consumer evaluation of technology-based vertical co-branded extensions

Additional Metadata
Keywords	Brand extensions, Consumer reviews, Co branding, Vertical extensions
Thesis Advisor	Consiglio, I., Lyra, M.
Persistent URL	hdl.handle.net/2105/22459
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boer, E.W. (2014, August 31). Brand extensions: Consumer evaluation of technology-based vertical co-branded extensions . Marketing Management. Retrieved from http://hdl.handle.net/2105/22459

Brand extensions