2011-12-14
Better than the competitor!
Publication
Publication
A research about the effectiveness of different types of comparative claims
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/22461 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kruithof, J. (2011, December 14). Better than the competitor!. Marketing Management. Retrieved from http://hdl.handle.net/2105/22461
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