Better than the competitor!: A research about the effectiveness of different types of comparative claims

Additional Metadata
Keywords	Comperative advertising, Purchasing, Consumer behaviour
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/22461
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kruithof, J. (2011, December 14). Better than the competitor!: A research about the effectiveness of different types of comparative claims. Marketing Management. Retrieved from http://hdl.handle.net/2105/22461

Better than the competitor!