Better than the competitor!: A research about the effectiveness of different types of comparative claims

Additional Metadata
Keywords	Comperative advertising, Purchasing, Consumer behaviour
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/22461
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kruithof, J. (2011). Better than the competitor!: A research about the effectiveness of different types of comparative claims. In Marketing Management.http://hdl.handle.net/2105/22461

Better than the competitor!