2014-07-31
The effects of masculine and feminine brand name characteristics of gender typed product categories on product success
Publication
Publication
Sex, sound and symbolism
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Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/22504 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Adrichem, M.P.J. van. (2014, July 31). The effects of masculine and feminine brand name characteristics of gender typed product categories on product success. Marketing Management. Retrieved from http://hdl.handle.net/2105/22504
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