The effects of masculine and feminine brand name characteristics of gender typed product categories on product success: Sex, sound and symbolism

Additional Metadata
Keywords	Brand names, Phonetic symbolism, Product categories, Success
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22504
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adrichem, M.P.J. van. (2014, July 31). The effects of masculine and feminine brand name characteristics of gender typed product categories on product success: Sex, sound and symbolism. Marketing Management. Retrieved from http://hdl.handle.net/2105/22504

The effects of masculine and feminine brand name characteristics of gender typed product categories on product success