2011-06-24
Multiple channel marketing campaigns through the sales funnel
Publication
Publication
Analysis of the factors that influence marketing channels use across the stages of the modern purchase process
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Bruggen, G.H. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/22521 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Papadopoulos, A. (2011, June 24). Multiple channel marketing campaigns through the sales funnel. Marketing Management. Retrieved from http://hdl.handle.net/2105/22521
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