Multiple channel marketing campaigns through the sales funnel: Analysis of the factors that influence marketing channels use across the stages of the modern purchase process

Additional Metadata
Keywords	Marketing, Purchase process, Sales process
Thesis Advisor	Bruggen, G.H. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22521
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Papadopoulos, A. (2011, June 24). Multiple channel marketing campaigns through the sales funnel: Analysis of the factors that influence marketing channels use across the stages of the modern purchase process. Marketing Management. Retrieved from http://hdl.handle.net/2105/22521

Multiple channel marketing campaigns through the sales funnel