Multiple channel marketing campaigns through the sales funnel: Analysis of the factors that influence marketing channels use across the stages of the modern purchase process

Additional Metadata
Keywords	Marketing, Purchase process, Sales process
Thesis Advisor	Bruggen, G.H. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22521
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Papadopoulos, A. (2011). Multiple channel marketing campaigns through the sales funnel: Analysis of the factors that influence marketing channels use across the stages of the modern purchase process. In Marketing Management.http://hdl.handle.net/2105/22521

Multiple channel marketing campaigns through the sales funnel