Consumer behavior in the multichannel environment: Differences in information search and purchase channel choices for search and experience products and the role of need for touch

Additional Metadata
Keywords	Consumer behaviour, Information search
Thesis Advisor	Bruggen, G.H. van, Kuik, R.
Persistent URL	hdl.handle.net/2105/22525
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Christodoulopoulou, A. (2011, June 28). Consumer behavior in the multichannel environment: Differences in information search and purchase channel choices for search and experience products and the role of need for touch. Marketing Management. Retrieved from http://hdl.handle.net/2105/22525

Consumer behavior in the multichannel environment