2011-06-28
Consumer behavior in the multichannel environment
Publication
Publication
Differences in information search and purchase channel choices for search and experience products and the role of need for touch
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Bruggen, G.H. van, Kuik, R. | |
hdl.handle.net/2105/22525 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Christodoulopoulou, A. (2011, June 28). Consumer behavior in the multichannel environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/22525
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