2010-09-17
Brand acquisitions
Publication
Publication
What are the drivers of value creation in the context of acquisitions of small brands by large acquirers?
Additional Metadata | |
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Bruggen, G.H. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/22526 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Evangelidis, I. (2010, September 17). Brand acquisitions. Marketing Management. Retrieved from http://hdl.handle.net/2105/22526
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