Brand acquisitions: What are the drivers of value creation in the context of acquisitions of small brands by large acquirers?

Additional Metadata
Keywords	Brands, Acquisitions, Value creation
Thesis Advisor	Bruggen, G.H. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22526
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Evangelidis, I. (2010). Brand acquisitions: What are the drivers of value creation in the context of acquisitions of small brands by large acquirers?. In Marketing Management.http://hdl.handle.net/2105/22526

Brand acquisitions