Alphanumeric model names

Additional Metadata
Keywords	Product evaluation, Alphanumeric names, Brand names, Marginal modeling
Thesis Advisor	Osselaer, S.M.J. van, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/22532
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roest, E.B. (2011, August 12). Alphanumeric model names. Marketing Management. Retrieved from http://hdl.handle.net/2105/22532

Publication