Emotions in product placements: Their influence on brand recall and brand attitude

Additional Metadata
Keywords	Product placement, Emotions, Brand attitude, Recall
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22537
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zijden, N.A. van der. (2013). Emotions in product placements: Their influence on brand recall and brand attitude. In Marketing Management.http://hdl.handle.net/2105/22537

Emotions in product placements