Emotions in product placements: Their influence on brand recall and brand attitude

Additional Metadata
Keywords	Product placement, Emotions, Brand attitude, Recall
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/22537
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zijden, N.A. van der. (2013, March 27). Emotions in product placements: Their influence on brand recall and brand attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/22537

Emotions in product placements