2013-03-27
Emotions in product placements
Publication
Publication
Their influence on brand recall and brand attitude
Additional Metadata | |
---|---|
, , , | |
Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/22537 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zijden, N.A. van der. (2013, March 27). Emotions in product placements. Marketing Management. Retrieved from http://hdl.handle.net/2105/22537
|