An insider’s perspective: a multilevel analysis on corporate brand re-positioning Philips Innovation & you

Additional Metadata
Keywords	Corporate branding, Brand identity, Case study, Philips, Marketing, Brand equity
Thesis Advisor	Consiglio, I., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/22564
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leeflang, L.J. (2014, July 31). An insider’s perspective: a multilevel analysis on corporate brand re-positioning Philips Innovation & you. Marketing Management. Retrieved from http://hdl.handle.net/2105/22564

Publication