Signaling quality: who will win ‘the battle’?

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Keywords	Certification, Signalling, Quality, Brands, Private labels, Puffery
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/22568
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuijvenhoven, Q.M. (2013, September 26). Signaling quality: who will win ‘the battle’?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22568

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