Signaling quality: who will win ‘the battle’?: The effect of health certification, puffery and brand category

Additional Metadata
Keywords	Certification, Signalling, Quality, Brands, Private labels, Puffery
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/22568
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuijvenhoven, Q.M. (2013, September 26). Signaling quality: who will win ‘the battle’?: The effect of health certification, puffery and brand category. Marketing Management. Retrieved from http://hdl.handle.net/2105/22568

Signaling quality: who will win ‘the battle’?