2013-09-11
The effect of certification seals on quality perceptions and purchase intentions
Publication
Publication
Why does certification increase quality perceptions for one product and less for the other?
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/22573 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Nolten, A. (2013, September 11). The effect of certification seals on quality perceptions and purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/22573
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