The effect of certification seals on quality perceptions and purchase intentions: Why does certification increase quality perceptions for one product and less for the other?

Additional Metadata
Keywords	Certification, Seals, Perceived quality, Purchase intention, Claims
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/22573
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nolten, A. (2013, September 11). The effect of certification seals on quality perceptions and purchase intentions: Why does certification increase quality perceptions for one product and less for the other?. Marketing Management. Retrieved from http://hdl.handle.net/2105/22573

The effect of certification seals on quality perceptions and purchase intentions